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5 Useful Twitter Articles

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Social media is more and more becoming a large part of public relations plans and strategies. The key to effective social media strategy, is not only just creating a page for your client, company, or brand. It is knowing how to effectively use it and be able to analyze the results. Creating the page and sharing content is simply not enough.

Here is a useful list of the best articles on effective twitter practices for public relations professionals. These articles are a brief look into how to use twitter’s features, create compelling messages, analyze results, and how to interact with other twitter users to make the most of your social media efforts (In no particular order).

  1. Understand how using twitter will be beneficial to your brand and overall PR strategy. This means understanding it’s uses and how to quantify the results. 6 Ways to Track the Impact of Social Media on Public Relations is an article that examines how public relations professionals can use explains how social media to significantly reduces your costs of reaching desired targets. It explains how a public relations professional can measure brand impressions and engaging customers and potential customers on social media platforms vs. traditional media outlets and the cost reductions these platforms provide.
  2. Find your Most Valuable Follower. A recent App was launched that analyzes your twitter followers in order to find out which one of your followers has the most followers. Knowing your twitter audience will help you better understand the messages that interest them and the likelihood of retweeting or mentioning information to their followers. Through your followers, you have a chance to reach a much greater audience.
  3. Learn the twitter ‘Don’ts’ and avoid them. The key to having followers is to engage them and KEEP them following. Reasons Why You Keep Losing Twitter Followers offers insight into reasons, beyond that of the content of your tweets, that people may stop following you.
  4. Familiarize yourself with the tools for making the most of your twitter experience. Learn how to monitor and analyze, and learn the tools that can help you do it. The article 3 Tools to Help You With Social Media Outreach provides a good summary of how to use the tools TweetDeck, SocialBro, and Follwerwonk.
  5. Understand what makes people want to click on your provided link to seek more information about your topic or brand. This infographic by Dan Zarella titled How to Get More Clicks on Twitter explains certain practices that will have more success with your followers, including: time of day, day of the week, what kind of words to use, and placement of link.

This small list is a starting point to recognize the important steps that go into using twitter as a business tool. Understanding how to analyze and track your results, and having an understanding of the tools that can help you do so is as significant as understanding the correct content to tweet. What other twitter tips and tools do you use that make it an effective and useful PR tool?

Excerpt

Social media is more and more becoming a large part of public relations plans and strategies.  The key to effective social media strategy, is not only just creating a page for your client, company, or brand.  It is knowing how to effectively use it and be able to analyze the results.  Creating the page and sharing content is simply not enough.

Here is a useful list of the best articles on effective twitter practices for public relations professionals.  These articles are a brief look into how to use twitter’s features, create compelling messages, analyze results, and how to interact with other twitter users to make the most of your social media efforts (In no particular order).

  1. Understand how using twitter will be beneficial to your brand and overall PR strategy.  This means understanding it’s uses and how to quantify the results.  6 Ways to Track the Impact of Social Media on Public Relations is an article that examines how public relations professionals can use explains how social media to significantly reduces your costs of reaching desired targets.  It explains how a public relations professional can measure brand impressions and engaging customers and potential customers on social media platforms vs. traditional media outlets and the cost reductions these platforms provide.
  2. Find your Most Valuable Follower.  A recent App was launched that analyzes your twitter followers in order to find out which one of your followers has the most followers.  Knowing your twitter audience will help you better understand the messages that interest them and the likelihood of retweeting or mentioning information to their followers.  Through your followers, you have a chance to reach a much greater audience.
  3. Learn the twitter ‘Don’ts’ and avoid them.  The key to having followers is to engage them and KEEP them following.  Reasons Why You Keep Losing Twitter Followers offers insight into reasons, beyond that of the content of your tweets, that people may stop following you.
  4. Familiarize yourself with the tools for making the most of your twitter experience.  Learn how to monitor and analyze, and learn the tools that can help you do it. The article 3 Tools to Help You With Social Media Outreach provides a good summary of how to use the tools TweetDeck, SocialBro, and Follwerwonk.
  5. Understand what makes people want to click on your provided link to seek more information about your topic or brand.  This infographic by Dan Zarella titled How to Get More Clicks on Twitter explains certain practices that will have more success with your followers, including: time of day, day of the week, what kind of words to use, and placement of link.

This small list is a starting point to recognize the important steps that go into using twitter as a business tool.  Understanding how to analyze and track your results, and having an understanding of the tools that can help you do so is as significant as understanding the correct content to tweet. What other twitter tips and tools do you use that make it an effective and useful PR tool?

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