Archive | March 2012
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The Privacy Question of Online Profiles
Q: How private should your social media profiles be? And what are the implications for finding a job? A: This is becoming a rather controversial questions to answer; especially in the past two weeks where many news outlets reported about employers asking potential employees for their passwords, or to pull up their profile at job interviews. This […]
The Future of Social Discovery Tools
I had the pleasure of attending a lecture by Amy Webb of Webbmedia Group at Loyola University Chicago, discussing Tech Trends of the Future. She discussed the topic of ambient social discovery tools which are quickly becoming the ‘next big thing.’ Webb explained that she was a tech judge at South by Southwest Interactive and saw large […]
The Dark Side of St. Patrick’s Day
Chicago is known for having one of the largest St. Patrick’s Day celebrations in the nation. As a Patch article points out, it is ranked no. 3 as the best cities in the nation to celebrate. The dyeing of the Chicago River is a favored activity followed by the parade on Columbus Street. These activities bring thousands […]
How To: Use your Everyday Digital Media Interactions to easily Gather Information
Every day we connect to our social media networks and use them to catch up with friends or gather information about a business, brand or company we ‘like’ or ‘follow’. Some of these techniques may be obvious, but your social networks can be a very great starting point for finding useful information; about an industry, […]
The Life of a Social Media Intern
This week I talked with Lisa Fiandaca, a former social media intern at one of Chicago’s boutique womens clothing stores, Akira. She sheds some light on the type of work and lifestyle that social media demands. Q: What was your title at Akira? A: I was the Digital Marketing and E-commerce intern. I worked under […]
Chicago PR Firms with a World of Opportunity
http://maps.google.com/maps/ms?msid=211671536886927115932.0004bb49f8efe757d8ade&msa=0&hl=en&ie=UTF8&ll=41.886922,-87.629306&spn=0.015201,0.014619&t=m&output=embed View Chicago PR Agencies with International Appeal in a larger map Chicago has a lot to offer in terms of public relations agencies: some of the largest, international PR firms in the nation have offices right here. This can provide a wealth of opportunity for young professionals looking for work in the public relations field […]
How an Agency is Born: History of Hill and Knowlton
http://www.timetoast.com/flash/TimelineViewer.swf?passedTimelines=302092 Hill and Knowlton is one of the largest Public Relations firms in the world and one of the oldest. The timeline above explores the major events that got Hill and Knowlton Strategies where it is today. The timeline is limited in its ability to tell the entire story of the agency and how incredibly influential the agency […]
Social Media Takes on the “Stop Kony” Campaign
Social media has taken over the fight for social justice in a big way. A campaign to bring down Joseph Kony, a Ugandan militant determined to turn the country into a theocracy ruled by his own version of the Ten Commandments, is using social media to make Kony really famous. According to the Pittsburgh Post […]
The Give and Take: Social Media Influence in Presidential Elections
Social media for presidential nominees is not necessarily a new strategy. It was used seriously for the first time in the 2008 presidential elections by Barack Obama. Obama had an incredible online presence as he used Facebook to reach a young targeted audience. The internet strategy was a huge success, with Obama having 8 million […]
Media News and Strategies 